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Jul 31, 2022
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If you have SEO clients ready to sign on the dotted line, send them our free SEO contract. This template includes 13 vital sections needed to protect yourself and set clear expectations with your clients. It’s also fully customizable—you can easily swap out the names, edit the prices and services, and tweak the sample terms and conditions. How did we create it? We surveyed over 40 SEO agencies and freelancers, analyzed their SEO contracts, and extracted the best parts. Here’s everything we’ll cover below: Why do I need an SEO contract? What are the dangers of not having an SEO contract? How to customize the SEO contract template Disclaimer: Keep in mind that I, Gary, am not a lawyer; nothing presented here should be considered a substitute for legal advice. Neither Ahrefs nor I assume any responsibility for the way you use this information. While you are free to repurpose our sample SEO contract at your sole discretion, you should always consult with a qualified legal professional. Why do I need an SEO contract? Having a good contract for your SEO services will: Establish more trust Help legally protect you Set clear expectations for your clients But wait, can’t you just have a verbal contract? I can’t answer that for you. What I can do is share some stats about your peers that we surveyed. Out of the 40+ professionals worldwide that we surveyed, 86% use a written contract for their SEO services. Among those surveyed are agencies, freelancers, and contractors who have been working in SEO for an average of 9.5 years. On average, they have 22 people working under them as employees or subcontractors. So, hey, a verbal agreement may work for a small minority. But according to the people we surveyed and my personal experience working in SEO for over a decade, a written contract is the best way to do business. The way I see it, having a solid contract for your business is like having your boarding pass ready before flying. It will make onboarding new clients a whole lot smoother. Your written contract tells the client where you are heading and how you’ll get there. Here are a few additional thoughts from those we surveyed: Chris Anderson on how your SEO contract will help establish trust: Our contract has saved us many times because we made sure it was watertight. More than anything, it inspires the confidence to stick to the agreement and not just fold when the pressure is on. We work with clients around the world, so having a legal professional review the part that ensures the contract adheres to our local law is important. The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results. Chris Anderson Chris Anderson, Founder Springhill Samuel Hurley on how your SEO contract will help protect you: During our initial days as a new agency, we were working with very small businesses where our point of contact was often the owner of the business. It happened more than once that the owner would want to suddenly cut down our budget or reallocate ad hoc monthly with no notice. That’s when the contract really protected us. Also, we find it particularly important to have a reference point saying ‘this is what we’ve agreed with you’. In our industry, it can often get forgotten especially if the retainer has been going on for a long period of time. Samuel Hurley Samuel Hurley, Co-founder Novos Brian Craig on how your SEO contract helps set clear expectations: The main benefit of the SEO contract is that it sets expectations upfront. Even when problems do arise, I believe that people generally try to do the right thing. Most conflict comes from unmet or unspoken expectations. If there’s ever a question about how certain situations are handled, we can reference this document that we both signed on how to handle it the right way. I think it’s always important to have an attorney review agreements like this, although it saves a lot of money if you already have an outline and a template of what you want going in.
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