This number can tell you whether an account is accessed daily, weekly, infrequently, or worryingly, not accessed at all. A low score here should be a wake-up call to your entire customer success team that it's time to connect with your customers. Properly assess time spent in applications .
The most insightful tool for measuring the time customers spend in the app should clear idle time that doesn't record active engagement. Keeping your app industry mailing list in unused tabs is a reality of life, but don't let it increase your customer engagement. Adding together a customer's active intervals should give a strong indication of their engagement over any time frame, from days to weeks. Identify active users .
The number of individual users accessing your product across a wider account. An active user is anyone who visits the app at least once in a given period of time. Low or fluctuating frequency here may indicate that you need more onboarding or direct customer interaction to drive engagement. Remember that communication can go a long way; reach out to your customers, ask them about their situation, and continue to educate them about the available features.